Sports nutrition company, BioSteel Sports Nutrition Inc. (@BioSteelSports), announced today a first ever NBA-style bench deal with eSports group NRG (@NRGgg), a globally recognized sports organization with professional teams in League of Legends and Counter Strike Global Offensive. The partnership marks the first bench sponsorship rights in the eSports industry and extends how brands have traditionally participated in eSports.
Similar to BioSteel’s partnership with the Toronto Raptors, the bench component of the master partner agreement acknowledges athleticism in eSports. NRG athletes will use the BioSteel drink and towel in arena on approach to their match as well as positioning BioSteel during broadcasts and streaming sessions on Twitch and YouTube. In addition, BioSteel will be the first non-endemic brand logo on NRG’s game day jersey and NRG will integrate the full spectrum of BioSteel products into their daily regimen. [STORY]