NRG x LEVI'S

NRG & Levi’s announced their partnership in early 2021, marking it as Levi’s first esports partnership in the U.S., and was off to a strong start immediately. This partnership is a natural fit, with many of the NRG players' wardrobe already filled with Levi’s clothing, and the NRG community responding positively to the announcement. Together, NRG & Levi’s will create a dedicated space within the Hot Pockets Castle, create custom content focused on players narrative, as well as social content.

KEY METRICS

2M IMPRESSIONS ON SOCIAL MEDIA
3M+ UNIQUE VIEWERS ON TWITCH

*Key metrics based on announcement day only

PRESS COVERAGE

The Esports ObserverSports Business Journal